What really irritated me when I fi
rst started online, was how some pe
ople managed to get so much tra
ffic, while my website was stuck way do
wn on the search engines with ve
ry little traffic. There is a sa
ying that success begets success, and whe
n it comes to building website tra
ffic this is also true. Web si
te traffic tends to snowball and the mo
re successful you are the more su
ccessful you can become. To get mo
re site traffic, web sites need to be
come more focused before it can e
xpand.
To get more site traffic web si
tes often aim too wide and in a way thi
s is part of human nature to opt for thi
s 'big' option. When it comes to ge
tting into any market online, you mu
st think 'small hole' – you mu
st try and find a small gap to get in and o
nce you're in you can start e
xpanding. Getting a nail into a pi
ece of wood is quite easy be
cause it has a very sharp end and the pre
ssure is concentrated. If you keep thi
s analogy in mind, you can bre
ak into virtually any market.
In thi
s brief discussion I want to fo
cus on the issue of how to get mo
re site traffic to web sites. It se
ems like some people just have a kna
ck for driving masses of traffic to any we
bsite. The truth however is that the
y simply know where to get it and a
lso how to best utilize their tra
ffic source to optimize the amounts of tra
ffic they get from it. Instead of di
scussing specific ways to get more si
te traffic, I think it's much mo
re useful for you if I ta
lk about the new 'trends' in tra
ffic generation. Trends are more important tha
n sources and methods, and once you u
nderstand what the tendencies are you can e
asily find your own traffic sources. He
re are the traffic trends that tra
ffic wizards are using to drive hu
ge amounts of targeted traffic to the
ir websites.
Take a Piggy-back ride on o
ther high traffic sites:
We
bsites like CNN, YouTube, The NYT and ma
ny more websites with wide appeal get hu
ge amounts of visitors every day (we are ta
lking about millions). If you can get yo
ur site 'seen' and linked on the
se sites you can tap into the
ir traffic. Not only will you get a lot of tra
ffic from them, but you will a
lso build credibility with both readers and se
arch engines (who love the popular si
tes). To get more site traffic, web ma
sters can simply sniff out these hi
gh traffic sites and try and get on the
re. It's well worth the effort and so
me sites rely solely on traffic fro
m these sources.
Word Of Mouth Tra
ffic – Optimize Your Viral Marketing Effo
rts:
The concept of vi
ral marketing is not new and if you a
ren't using it you are missing out on ma
sses of highly targeted free traffic. Fo
cusing your efforts on distributing your vi
ral products is an excellent strategy for i
ncreasing your site traffic as it ke
eps working for you – even whe
n you aren’t. Encourage other people to di
stribute your viral product and like a bu
sh fire, you can quickly spread the wo
rd. Getting traffic from viral products re
ally is the smart way to bu
ild traffic as it keeps on wo
rking for you. The real challenge is in the di
stribution and in how clever you can get at e
ncouraging others to distribute and pass yo
ur viral products on.
Tap Into The Po
wer Of Web 2 And Social We
bsites.
The whole Web 2 thi
ngs has become a little bit o
ver-hyped, but the fact remains that it is one of the bi
ggest traffic sources online. To get mo
re site traffic, Web 2 can re
ally grow your website faster than any o
ther traffic building strategy. This is hi
ghly targeted free traffic and anyone can get it. Wi
th traffic from Web 2 sources, stra
tegy becomes really important and more tha
n any other method it is cri
tical that you learn 'how' to be
st use specific Web 2 sources.
by
Deon Plessis
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